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Power sales writing

Hershkowitz-Coore, Sue A.

See all formats and editions

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

Lists of power words and phrases
Editing and revision techniques
Tips on how to break bad news and achieve desired outcomes
Advice on translating sales skills into copy
Techniques for getting prospects to act by articulating their needs

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Product Details

Publisher/Imprint McGraw-Hill

ISBN/Ean0071435883 / 9780071435888

FormateBook (Adobe Pdf)

Dewey808.066659

Published16/08/2003

Book LanguageEnglish

Pages144 pages

Copy LimitsCopy: 10%; print: 10%

Readershipgeneral /research & professional Learn More

NotesDescription based on print version record.

BIC CBW Writing & editing guides, CJCW Writing skills, KJP Business communication & presentation, KJS Sales & marketing