The Ultimate Marketing Toolkit : Ads That Attract Customers, Brochures That Create Buzz, Web Sites That Wow (2nd ed)

From e-mail to YouTube, Facebook to webvertising-the tools of marketing have never changed so quickly.

Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques.

This book gives marketers what they need to make their businesses thrive.

In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:Blogs and bloggingPay-per-click advertisingSearch engine optimizationE-mail offersE-newslettersFilled with samples and resource lists, this book is the only book a marketing professional will ever need.