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Purple Cow

GODIN, SETH

See all formats and editions

Full of marketing ideas, this is a book about what it takes to create and sell something remarkable.

It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.

Read More

Product Details

Publisher/Imprint Michael Joseph

ISBN/Ean0718146964 / 9780718146962

FormatHardback

Dewey658.8

Published12/01/2004

Country of PubEngland

Book LanguageEnglish

Pagesx, 144 p. : ill.

Dimensions21 cm

Readershipgeneral Learn More

NotesOriginally published: U.S.: Portfolio, 2003.

BIC KJMV7 Sales & marketing management