Exploring Services Marketing : A Creative Learning Approach

Are you preparing for your first introductory course in services marketing?

Are you entering a new job that requires you to have basic knowledge and understanding of services marketing?

Then look no further! Exploring Services Marketing: A Creative Learning Approach is a tried and tested knowledge-based program that solidly reinforces the basic principles and concepts of marketing.

Used as a stand-alone program, or as a supplement to a Principles of Marketing textbook, the Creative Learning Approach leads you from simple to complex ideas in a gradual fashion.

Before long, you will feel comfortable and confident with marketing terms and concepts.

Accompanying this workbook is a website with robust enrichment materials to enhance your learning.

Simply go to website to find PowerPoint slides to support this course.

Additional services are available and explained on the website.