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The untold power : underrepresented groups in public relations

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Viral Marketing and Social Networks

Beginner's Guide to Mobile Marketing

Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce

Digital Privacy in the Marketplace: Perspectives on the Information Exchange

EFFECTIVE ADVERTISING STRATEGI

Digital Marketing Management: A Handbook for the Current (or Future) CEO

Fostering Brand Community Through Social Media

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Social Media Branding For Small Business: The 5-Sources Model

Connected Consumer

Social Content Marketing for Entrepreneurs

R U #SoLoMo Ready?: Consumers and Brands in the Digital Era

Tell Me About Yourself: Personal Branding and Social Media Recruiting in the Brave New Online World

Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?

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