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Marketing Fundamentals

Ashford, Ruth, Lancaster, Geoff, Withey, Frank

Part of the CIM Student Workbook S.: Certificate series

See all formats and editions

This workbook was written specifically for students studying for the Marketing Fundamentals module of the CIM Certificate and has been revised to match the 1999 syllabus.

It includes the CIM syllabus and guidance notes, an exam paper, specimen answers and a Senior Examiner's Report.

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Product Details

Publisher/Imprint Butterworth-Heinemann Ltd

ISBN/Ean0750643668 / 9780750643665

FormatPaperback

Dewey658.8

Published20/08/1999

Country of PubUnited Kingdom

Book LanguageEnglish

Pages176p. : ill.

Dimensions30 cm

Readershipfurther/higher education /undergraduate Learn More

BIC KJS Sales & marketing