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Customer and Brand Manager Perspectives on Brand Relationships : A Conceptual Framework

Critical Issues in Brand Management : Book of Abstracts from the 1st Am-brands Sig's International Brand Management Colloquium

The Effect of Brand Extension Strategies Upon Brand Image

Interrelationships and Interactions Between Brands : A Conceptual Taxonomy

Brand management

From brand vision to brand evaluation : strategically building and sustaining brands

Would a Brand Smell Any Sweeter by a Corporate Name

Characteristics Associated with Successful e-Brands

The Value of Triangulation : A Case Study on Measuring Brand Success

Development : A Brand Performance Measure for Financial Services Brand

The Nature and Marketing Opportunities, for Trusted Brands

Services Branding : Methods Organisations Use to Identify and Sustain Values

How Organisations Identify and Preserve Services' Brands Values

Building a Services Brand : Stages, People and Orientations

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