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Thinking about answers : the application of cognitive processes to survey methodology

Part of the Research Methods for the Social Sciences series
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In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another.

They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Product Details
Jossey-Bass Inc.,U.S.
1118016092 / 9781118016091
Paperback / softback
300.723
12/10/2010
United States
English
xiv, 304 pages : illustrations (black and white)
23 cm
Professional & Vocational Learn More