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Storytelling in Marketing and Brand Communications

Place marketing and temporality

Visual Methods in Marketing and Consumer Research

Creating the viewer : market research and the evolving media ecosystem

Navigating the digital landscape : understanding customer behaviour in the online world

European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior

The Handbook of Customer Satisfaction and Loyalty Measurement

Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland

The Routledge Handbook of Digital Consumption

Transhumanisms and Biotechnologies in Consumer Society

The Data Deluge : Making Marketing Work for Brands and People

Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics

Multichannel Marketing : Strategy – Design – Digital Technology

Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

Place marketing and temporality

Place marketing and temporality

Future of Customer Engagement Through Marketing Intelligence

Emerging Technologies in Business : Innovation Strategies for Competitive Advantage

Enhancing and Predicting Digital Consumer Behavior with AI

Deglobalisierung - Risiko oder Rettung? : Im Spannungsfeld zwischen Wirtschaft, Nachhaltigkeit und Interessenpolitik

Transformative Marketing : Combining New Age Technologies and Human Insights

Navigating the digital landscape : understanding customer behaviour in the online world

Navigating the digital landscape : understanding customer behaviour in the online world

Visual Methods in Marketing and Consumer Research

Consumer Experience and Decision-Making in the Metaverse

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