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Image for Management hochwertiger Dienstleistungen: Erfolgreiche Gestaltung von Kundenbeziehungen am Beispiel der Telemedizin
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Management hochwertiger Dienstleistungen: Erfolgreiche Gestaltung von Kundenbeziehungen am Beispiel der Telemedizin (2006 edition.)

Schultz, Carsten, Gemunden, Prof. Dr. Hans Georg(Foreword by)
Part of the Betriebswirtschaftliche Studien in forschungsintensiven series
See all formats and editions

Carsten Schultz befragt Patienten, Arzte und Krankenkassen und zeigt, dass Kunden dann wertvolle Beitrage zur Entwicklung und Markteinfuhrung innovativer Dienstleistungen erbringen, wenn sie eng an den Anbieter gebunden sind.

Dazu mussen Unternehmen bestehende Informationsdefizite beim Kunden abbauen.

Abschlieend werden Unterschiede in den Beziehungen zu End- bzw.

Geschaftskunden systematisch abgeleitet.

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Product Details
Deutscher Universitatsverlag
3835092855 / 9783835092853
eBook (Adobe Pdf)
27/10/2007
German
382 pages
Copy: 10%; print: 10%
KJMV Management of specific areas, KJMV5 Production & quality control management, TJFM Automatic control engineering
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