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Interaktive Markenfuhrung : Der personliche Verkauf als Instrument des Markenmanagements im B2B-Geschaft

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Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen

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Innovatives Dienstleistungsmarketing in Theorie und Praxis

Theoretische Fundierung und praktische Relevanz der Handelsforschung

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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualitat

Fulfillment im Electronic Commerce : Gestaltungsansatze, Determinanten, Wirkungen

Planung und Implementierung integrierter Marketingkommunikation mit den Leitinstrumenten Werbung und Sportsponsoring

Kundenzufriedenheit im Investitionsgutermarketing : Theoretische Basis und praktische Durchfuhrung der Messung

Marketing-Controlling in jungen Wachstumsunternehmen : Eine Fallstudienanalyse mit Internet-Unternehmen

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Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

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Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhohung in der Automobilindustrie

Unternehmenskommunikation und Neue Medien : Das neue Medium Weblogs und seine Bedeutung fur die Public-Relations-Arbeit

Hochschul-Sponsoring : Rahmenbedingungen und Faktoren erfolgreicher Kooperationen

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