The Financial Times guide to social media strategy

There has never been a more necessary time for business professionals to understand the power of social media.

You might recognise its growing importance, but do you have the skills, knowledge and confidence to create an effective social media strategy for your business that builds relationships, enhances reputations and drives revenue?

With expert advice from marketing communication consultant and trainer, Martin Thomas, this book will show you how to develop a successful social media strategy and gather smarter business intelligence, use social media to boost your business performance, open-up new revenue streams, reduce costs and strengthen stakeholder relationships.