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Image for Strategic brand management: building, measuring, and managing brand equity

Strategic brand management: building, measuring, and managing brand equity

Ebook 18 Jul 2019
Publisher Pearson Education
ISBN: 9781292314990
Dewey: 658.827
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Image for Cultural strategy: using innovative ideologies to build breakthrough brands

Cultural strategy: using innovative ideologies to build breakthrough brands

Ebook 28 Oct 2010
ISBN: 9780191616334
Dewey: 658.827
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Image for Strategic brand management: a European perspective

Strategic brand management: a European perspective

eBook 6 Mar 2013
ISBN: 9780273737889
Dewey: 658.827
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Image for Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

Ebook 12 May 2022
ISBN: 9781637422090
Dewey: 658.827
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Image for Identity Designed: The Definitive Guide to Visual Branding

Identity Designed: The Definitive Guide to Visual Branding

Ebook 1 Jan 2019
Publisher Rockport
ISBN: 9781631595950
Dewey: 658.827
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Image for Brand Leadership

Brand Leadership

Ebook 11 Dec 2012
Publisher Simon & Schuster
ISBN: 9781471104374
Dewey: 658.827
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Image for Brand new: the shape of brands to come

Brand new: the shape of brands to come

Ebook 7 Apr 2014
ISBN: 9780500772027
Dewey: 658.827
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Image for Luxury brand management in digital and sustainable times

Luxury brand management in digital and sustainable times

eBook 10 Nov 2020
Publisher Wiley-Blackwell
ISBN: 9781119706304
Dewey: 658.827
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Image for Advanced brand management: building and activating a powerful brand strategy

Advanced brand management: building and activating a powerful brand strategy

eBook 25 Feb 2019
Publisher Harriman House
ISBN: 9780857195906
Dewey: 658.827
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Image for Brand transformation: transforming firm performance by disruptive, pragmatic and achievable brand

Brand transformation: transforming firm performance by disruptive, pragmatic and achievable brand

eBook 5 Feb 2018
Publisher Routledge
ISBN: 9781351662550
Dewey: 658.827
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Image for The (mis)behaviour of markets: a fractal view of risk, ruin and reward

The (mis)behaviour of markets: a fractal view of risk, ruin and reward

Ebook 6 Nov 2008
Publisher Profile Books
ISBN: 9781847651556
Dewey: 658.827
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Image for Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Ebook 8 Apr 2009
Publisher Wiley-Blackwell
ISBN: 9780470409978
Dewey: 658.827
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Image for Branding for dummies

Branding for dummies

eBook 20 Jan 2015
Publisher For Dummies
ISBN: 9781118958100
Dewey: 658.827
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Image for Designing brand identity: an essential guide for the whole branding team

Designing brand identity: an essential guide for the whole branding team

eBook 16 Oct 2017
Publisher Wiley-Blackwell
ISBN: 9781119375418
Dewey: 658.827
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Image for Engaging Brands: A Customer-Centric Approach for Superior Experiences

Engaging Brands: A Customer-Centric Approach for Superior Experiences

eBook 12 May 2020
Publisher Routledge
ISBN: 9780429996382
Dewey: 658.827
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Image for How brands become icons: the principles of cultural branding

How brands become icons: the principles of cultural branding

eBook 15 Sep 2004
ISBN: 9781422163320
Dewey: 658.827
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Image for On B¬and

On B¬and

Ebook 2 Jan 2012
ISBN: 9780500770849
Dewey: 658.827
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Image for Social Brand Management in a Post COVID-19 Era

Social Brand Management in a Post COVID-19 Era

series Routledge Focus on Business and Management
eBook 7 Jul 2023
Publisher Routledge
ISBN: 9781000953695
Dewey: 658.827
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Image for Identity-Based Brand Management: Fundamentals, Strategy, Implementation, Controlling

Identity-Based Brand Management: Fundamentals, Strategy, Implementation, Controlling

Ebook 13 Mar 2023
Publisher Springer
ISBN: 9783658401894
Dewey: 658.827
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Image for Build a Brand in 30 Days - With Simon Middleton, the Brand Strategy Guru

Build a Brand in 30 Days - With Simon Middleton, the Brand Strategy Guru

Ebook 29 Jun 2010
Publisher Capstone
ISBN: 9780857080349
Dewey: 658.827
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Image for Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

series Rethinking Southeast Asia
eBook 28 Jul 2023
Publisher Routledge
ISBN: 9781000897937
Dewey: 658.82709593
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Image for Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

series Routledge Studies in Marketing
eBook 29 Sep 2023
Publisher Routledge
ISBN: 9781000953022
Dewey: 658.8270285
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Image for Advances in luxury brand management

Advances in luxury brand management

series Journal of brand management : advanced collections
eBook 21 Sep 2017
Publisher Palgrave Macmillan
ISBN: 9783319511276
Dewey: 658.827
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Image for PR 2.0: how digital media can help you build a sustainable brand

PR 2.0: how digital media can help you build a sustainable brand

eBook 8 Sep 2017
Publisher Do Sustainability
ISBN: 9781351274265
Dewey: 658.827
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Image for The Authority Guide to Creating Brand Stories That Sell: Smart and Simple Strategies to Make Your Business Irresistible

The Authority Guide to Creating Brand Stories That Sell: Smart and Simple Strategies to Make Your Business Irresistible

Ebook 18 Sep 2017
ISBN: 9781912300013
Dewey: 658.827
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Image for Personal branding in the knowledge economy: the inter-relationship between corporate and employee brands

Personal branding in the knowledge economy: the inter-relationship between corporate and employee brands

series Routledge Advances in Management and Business Studies
eBook 30 Aug 2022
Publisher Routledge
ISBN: 9781000627060
Dewey: 658.827
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Image for The 22 immutable laws of branding: how to build a product or service into a world-class brand

The 22 immutable laws of branding: how to build a product or service into a world-class brand

eBook 31 Oct 2002
Publisher HarperCollins
ISBN: 9780061983672
Dewey: 658.827
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Image for Brand naming: the complete guide to creating a name for your company, product, or service

Brand naming: the complete guide to creating a name for your company, product, or service

Ebook 14 Dec 2021
ISBN: 9781637421567
Dewey: 658.827
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Image for Hello, My Name Is Awesome: How to Create Brand Names That Stick

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Ebook 1 Oct 2019
Publisher Berrett-Koehler
ISBN: 9781523084890
Dewey: 658.827
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Image for Passion branding: successful sports sponsorship

Passion branding: successful sports sponsorship

Ebook 19 Nov 2004
Publisher Wiley-Blackwell
ISBN: 9780470869406
Dewey: 658.827
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