Image for Consumer Behaviour

Consumer Behaviour : Advances and Applications in Marketing

See all formats and editions

*More behavioural in orientation than most consumer texts. *Covers topics not covered well elsewhere, e.g. loyalty, brand equity, response to advertising, consumer satisfaction, the psychology of the retail environment.

Read More
Title Unavailable: Out of Print
Product Details
FT Prentice Hall
0133593169 / 9780133593167
Paperback
09/04/1997
United Kingdom
325 pages, Illustrations
178 x 235 mm, 642 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More