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Image for Interaktive Wertschopfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
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Interaktive Wertschopfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung

Piller, Frank, Reichwald, Ralf, Ihl, Christoph(Contributions by), Seifert, Sascha(Contributions by)
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Wertschopfungspartnerschaft zwischen Unternehmen und ihren Kunden ist gekennzeichnet durch eine gemeinsame System- und Problemlosungskompetenz.

Kunden werden aktiv mit neuen Produktideen und -konzepten.

Ralf Reichwald und Frank Piller vermitteln diese neuartige Form der Entwicklungskooperation in der vorgelagerten Wertschopfung des Innovationsmanagements (Open Innovation) als auch in den primaren Wertschopfungsstufen der Produktion und After-Sales (Produktindividualisierung) im ersten deutschsprachigen Buch zu diesem Thema.

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£15.99
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Product Details
Gabler Verlag
3834992305 / 9783834992307
eBook (Adobe Pdf)
31/12/2007
Germany
1 pages
Copy: 10%; print: 10%
KJC Business strategy
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