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Uberzeugungsstrategien - 52 (2009.)

Chaniotis, Angelos(Edited by), Kropp, Amina(Edited by), Steinhoff, Christine(Edited by)

Part of the Heidelberger Jahrbucher series

See all formats and editions

,,Uberzeugungsstrategien" bestehen im bewuten und planvollen Einsatz sprachlicher und nicht-sprachlicher Mittel mit dem Ziel, einen Kommunikationspartner zu gewissen Einstellungen zu bewegen, seine Zustimmung zu erhalten oder ihn zur Ausfuhrung konkreter Handlungen zu veranlassen.

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Product Details

Publisher/Imprint Springer

ISBN/Ean3540886478 / 9783540886471

FormateBook (Adobe Pdf)

Dewey418.02

Published29/01/2009

Book LanguageGerman

Pages238 pages

Copy LimitsCopy: 10%; print: 10%

BIC CB Language: reference & general, CFP Translation & interpretation, JF Society & culture: general