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Image for Determinanten der Sportrezeption: Erklarungsmodell und kausalanalytische Validierung am Beispiel der Fuballbundesliga
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Determinanten der Sportrezeption: Erklarungsmodell und kausalanalytische Validierung am Beispiel der Fuballbundesliga (2006.)

Beyer, Thomas, Benkenstein, Prof. Dr. Martin(Foreword by)
Part of the Marketing und Innovationsmanagement series
See all formats and editions

Thomas Beyer entwickelt ein innovatives Erklarungsmodell der Sportrezeption, das insbesondere Stadionbesucher und Fernsehzuschauer integriert betrachtet.

Das Hypothesenmodell wird in ein Messmodell uberfuhrt und am Beispiel der Zuschauer der deutschen Fuballbundesliga uberpruft.

Die gewonnnen Erkenntnisse ermoglichen es Sportvereinen, Veranstaltern und Medienunternehmen ihr Dienstleistungsangebot besser auf die Bedurfnisse von Zuschauern auszurichten und damit gleichzeitig effektiver und effizienter zu gestalten.

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Product Details
Deutscher Universitatsverlag
3835091255 / 9783835091252
eBook (Adobe Pdf)
658.8
27/10/2007
German
1 pages
Copy: 10%; print: 10%
KCQ Health economics
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