Accounting and Financial Fundamentals for Non Financial Executives (2)

Finance and accounting are the backbone of any organization.

Yet plenty of executives and business people are befuddled and intimidated by number crunching.

This guide shows how to grasp all the essentials of accounting and directly apply financial data.

Readers will learn how to: pinpoint the most profitable products or sales regions; figure the rate of return from a capital investment; make internal management reports more useful; and understand and prepare a statement of cash flows.

Its approach should appeal to managers and executives who need a practical lesson in using financial analysis to set key business goals, measure results and make smart decisions.