Marketing Pharmaceutical Services : Patron Loyalty, Satisfaction and Preferences

"Marketing Pharmaceutical Services" discusses nearly every aspect of pharmacy patronage, the quintessential element of a successful community pharmacy practice.

With recent trends showing availability and quality of both traditional and professional pharmacy services as key factors in patronage of a pharmacy, there is a greater need for understanding types of services customers desire in their community pharmacies.

This anthology of research, gleaned from journals published over the past decade, with helpful interpretive comments by Smith and Coons, aims to be the most complete resource available on marketing services.

This volume provides data from which practising pharmacists can develop service programmes designed for patrons and marketing strategies for promoting those services.

Whether for chain stores or independent drug stores, managers above the store level will find practical, relevant marketing hints in this one convenient source.

The variety of topics covered should interest all involved in the field of pharmacy, including graduate and advanced undergraduate students, professors, and marketing sales specialists, especially those in the wholesale industry.