Paul Rand

Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades.

Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language.

Rand was a major force in editorial design, advertising and corporate identity.

He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction".

He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS.

His logos for these companies are world-renowned design classics.

This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work.

Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.