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Image for Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Paperback / softback 9 Dec 2022
Publisher IGI Global
ISBN: 9781668458983
Dewey: 659.1019
£136.80
RRP £152.00
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Image for Human-Centered Approaches in Industry 5.0 : Human-Machine Interaction, Virtual Reality Training, and Customer Sentiment Analysis

Human-Centered Approaches in Industry 5.0 : Human-Machine Interaction, Virtual Reality Training, and Customer Sentiment Analysis

by Hassan
Hardback 31 Jan 2024
Publisher IGI Global
ISBN: 9798369326473
Dewey: 658
£198.00
RRP £220.00
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Image for Opportunities and Challenges of Business 5.0 in Emerging Markets

Opportunities and Challenges of Business 5.0 in Emerging Markets

Paperback / softback 21 Mar 2023
Publisher IGI Global
ISBN: 9781668464045
Dewey: 338.091724
£136.80
RRP £152.00
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Image for Applying Metalytics to Measure Customer Experience in the Metaverse

Applying Metalytics to Measure Customer Experience in the Metaverse

Paperback / softback 24 Jun 2022
Publisher IGI Global
ISBN: 9781668461341
Dewey: 004.6
£189.00
RRP £210.00
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Image for Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities

Hardback 30 Dec 2017
Publisher IGI Global
ISBN: 9781522548348
Dewey: 658.80019
£148.50
RRP £165.00
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Image for AI-Driven Marketing Research and Data Analytics

AI-Driven Marketing Research and Data Analytics

by Masengu
Hardback 19 Apr 2024
Publisher IGI Global
ISBN: 9798369321652
Dewey: 658.83
£208.80
RRP £232.00
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Image for Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Paperback / softback 30 Jun 2023
Publisher IGI Global
ISBN: 9781668472439
Dewey: 338.4791
£136.80
RRP £152.00
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Image for Global Observations on the Interplay Between Service Quality and Customer Delight

Global Observations on the Interplay Between Service Quality and Customer Delight

Paperback / softback 20 Jan 2023
Publisher IGI Global
ISBN: 9781668458549
Dewey: 658.812
£188.00
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Image for Cases on Emerging Market Responses to the COVID-19 Pandemic

Cases on Emerging Market Responses to the COVID-19 Pandemic

by Kovid
series Advances in Business Strategy and Competitive Advantage
Mixed media product 6 May 2022
Publisher IGI Global
ISBN: 9781668435083
Dewey: 363.3480954
£290.00
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Image for Consumer behavior change and data analytics in the socio-digital era

Consumer behavior change and data analytics in the socio-digital era

Paperback / softback 31 May 2023
Publisher IGI Global
ISBN: 9781668441695
Dewey: 658.8342
£169.00
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Image for Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 24 Jun 2022
Publisher IGI Global
ISBN: 9781668441725
Dewey: 658.8342
£380.00
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Image for Opportunities and Challenges of Business 5.0 in Emerging Markets

Opportunities and Challenges of Business 5.0 in Emerging Markets

series Advances in Business Strategy and Competitive Advantage
Mixed media product 21 Mar 2023
Publisher IGI Global
ISBN: 9781668464076
Dewey: 338.091724
£300.00
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Image for Consumer behavioral analytics in metaverse and the adoption of virtual world

Consumer behavioral analytics in metaverse and the adoption of virtual world

Paperback / softback 17 Mar 2023
Publisher IGI Global
ISBN: 9781668470305
Dewey: 658.8342
£223.00
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Image for Future of Customer Engagement Through Marketing Intelligence

Future of Customer Engagement Through Marketing Intelligence

Hardback 30 Jun 2024
Publisher IGI Global
ISBN: 9798369323670
£352.00
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Image for Achieving Economic Growth and Welfare Through Green Consumerism

Achieving Economic Growth and Welfare Through Green Consumerism

Hardback 31 Jul 2023
Publisher IGI Global
ISBN: 9781668481400
Dewey: 339.47
£200.00
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Image for Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics

Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics

Hardback 7 Jun 2024
Publisher IGI Global
ISBN: 9798369334232
£342.00
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Image for Sustainable Consumption Experience and Business Models in the Modern World

Sustainable Consumption Experience and Business Models in the Modern World

Hardback 31 Dec 2023
Publisher IGI Global
ISBN: 9781668492772
Dewey: 339.47
£192.00
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Image for Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

series Advances in Hospitality, Tourism, and the Services Industry
Mixed media product 18 Aug 2023
Publisher IGI Global
ISBN: 9781668472460
Dewey: 338.4791
£300.00
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Image for Sustainable Consumption and Production for Greener Economies

Sustainable Consumption and Production for Greener Economies

Paperback / softback 30 Jun 2023
Publisher IGI Global
ISBN: 9781668489703
Dewey: 338.927
£197.00
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Image for Influencer Marketing Applications Within the Metaverse

Influencer Marketing Applications Within the Metaverse

Hardback 30 Jun 2023
Publisher IGI Global
ISBN: 9781668488980
Dewey: 658.872
£200.00
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Image for Consumer Experience and Decision-Making in the Metaverse

Consumer Experience and Decision-Making in the Metaverse

Hardback 28 Jun 2024
Publisher IGI Global
ISBN: 9798369341674
£312.00
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Image for Marketing Innovation Strategies and Consumer Behavior

Marketing Innovation Strategies and Consumer Behavior

Hardback 30 Apr 2024
Publisher IGI Global
ISBN: 9798369341957
£260.00
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Image for Enhancing and Predicting Digital Consumer Behavior with AI

Enhancing and Predicting Digital Consumer Behavior with AI

Hardback 30 Apr 2024
Publisher IGI Global
ISBN: 9798369344538
£391.00
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Image for Sustainable Consumption and Production for Greener Economies

Sustainable Consumption and Production for Greener Economies

Hardback 30 Jun 2023
Publisher IGI Global
ISBN: 9781668489697
Dewey: 338.927
£236.00
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Image for Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Hardback 30 Nov 2023
Publisher IGI Global
ISBN: 9781668489840
Dewey: 658.872
£214.20
RRP £238.00
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Image for Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Paperback / softback 30 Nov 2023
Publisher IGI Global
ISBN: 9781668489857
Dewey: 658.872
£161.10
RRP £179.00
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Image for Global observations on the interplay between service quality and customer delight

Global observations on the interplay between service quality and customer delight

Hardback 30 Jan 2023
Publisher IGI Global
ISBN: 9781668458532
Dewey: 658.812
£236.00
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Image for Cases on Emerging Market Responses to the COVID-19 Pandemic

Cases on Emerging Market Responses to the COVID-19 Pandemic

by Kovid
Hardback 31 May 2022
Publisher IGI Global
ISBN: 9781668435045
Dewey: 363.3480954
£214.20
RRP £238.00
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Image for Cases on Emerging Market Responses to the COVID-19 Pandemic

Cases on Emerging Market Responses to the COVID-19 Pandemic

by Kovid
Paperback / softback 31 May 2022
Publisher IGI Global
ISBN: 9781668435052
Dewey: 363.3480954
£185.00
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Image for Critical Perspectives on Diversity, Equity, and inclusion in Marketing

Critical Perspectives on Diversity, Equity, and inclusion in Marketing

Paperback / softback 31 May 2022
Publisher IGI Global
ISBN: 9781668435915
Dewey: 658.8
£185.00
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