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Image for Handbook of Research on the Impact of Fandom in Society and Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism

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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

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Handbook of Research on Retailer-Consumer Relationship Development

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Handbook of Research on Managing and Influencing Consumer Behavior

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Understanding Consumer Behavior and Consumption Experience

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Engaging consumers through branded entertainment and convergent media

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Engaging Consumers through Branded Entertainment and Convergent Media

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Global Observations of the Influence of Culture on Consumer Buying Behavior

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Optimizing Millennial Consumer Engagement With Mood Analysis

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

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Exploring the Dynamics of Consumerism in Developing Nations

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Handbook of Research on Contemporary Consumerism

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Strategies and Tools for Managing Connected Consumers

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Hanbook of research on innovations in technology and marketing for the connected consumer

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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

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Handbook of research on the impact of fandom in society and consumerism

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Customer satisfaction and sustainability initiatives in the fourth industrial revolution

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Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

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Utilizing Gamification in Servicescapes for Improved Consumer Engagement

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Leveraging Consumer Behavior and Psychology in the Digital Economy

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations

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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

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Building Brand Equity and Consumer Trust Through Radical Transparency Practices

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Exploring the Rise of Fandom in Contemporary Consumer Culture

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Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities

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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

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