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Image for Global Brand Strategy

Global Brand Strategy : World-wise Marketing in the Age of Branding

Hardback 19 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781349949939
Dewey: 658.827
£35.99
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Image for Lifestyle Brands

Lifestyle Brands : A Guide to Aspirational Marketing

Hardback 5 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9781137285928
Dewey: 658.827
£44.99
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Image for Advances in luxury brand management

Advances in luxury brand management

series Journal of brand management : advanced collections
eBook 21 Sep 2017
Publisher Palgrave Macmillan
ISBN: 9783319511276
Dewey: 658.827
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Image for Understanding luxury fashion: from emotions to brand building

Understanding luxury fashion: from emotions to brand building

series Palgrave Advances in Luxury
eBook 8 Nov 2019
Publisher Palgrave Macmillan
ISBN: 9783030256548
Dewey: 658.827
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branding@thedigitalage

Ebook 14 Sep 2001
Publisher Palgrave Macmillan
ISBN: 9781403905468
Dewey: 658.827
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Image for China branding: cases from Zhejiang

China branding: cases from Zhejiang

eBook 14 Sep 2019
Publisher Palgrave Macmillan
ISBN: 9789811393181
Dewey: 658.8270951242
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Image for The meaningful brand: how strong brands make more money

The meaningful brand: how strong brands make more money

eBook 30 Apr 2016
Publisher Palgrave Macmillan
ISBN: 9781137365590
Dewey: 658.827
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Advances in Chinese brand management

series Journal of brand management
eBook 14 Nov 2016
Publisher Palgrave Macmillan
ISBN: 9781352000115
Dewey: 658.8270951
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Image for Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market

series Palgrave Studies of Marketing in Emerging Economies
eBook 11 Sep 2021
Publisher Palgrave Macmillan
ISBN: 9783030772048
Dewey: 658.827096
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Image for Marketing Communications and Brand Development in Emerging Economies. Volume 1 Contemporary and Future Perspectives

Marketing Communications and Brand Development in Emerging Economies. Volume 1 Contemporary and Future Perspectives - Volume 1,

series Palgrave Studies of Marketing in Emerging Economies
eBook 24 May 2022
Publisher Palgrave Macmillan
ISBN: 9783030955816
Dewey: 658.827
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Image for Co-branding: the science of alliance

Co-branding: the science of alliance

series Macmillan business
eBook 24 Sep 1999
Publisher Palgrave Macmillan
ISBN: 9780230599673
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Image for Moment of truth: redefining the marketing agenda

Moment of truth: redefining the marketing agenda

eBook 13 Dec 2005
Publisher Palgrave Macmillan
ISBN: 9780230203884
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Image for Marketing communications and brand development in emerging economies.: (Contemporary and future perspectives)

Marketing communications and brand development in emerging economies.: (Contemporary and future perspectives) - Volume 1,

series Palgrave Studies of Marketing in Emerging Economies
eBook 4 May 2022
Publisher Palgrave Macmillan
ISBN: 9783030886783
Dewey: 658.827
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Image for Brand premium: how smart brands make more money

Brand premium: how smart brands make more money

Ebook 30 Jun 2017
Publisher Palgrave Macmillan
ISBN: 9781137510389
Dewey: 658.827
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Pro logo

Ebook 10 Oct 2003
Publisher Palgrave Macmillan
ISBN: 9780230508897
Dewey: 658.827
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Image for Luxury brands in emerging markets

Luxury brands in emerging markets

eBook 7 Mar 2014
Publisher Palgrave Macmillan
ISBN: 9781137330536
Dewey: 658.827
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Image for Brand engagement: how employees make or break brands

Brand engagement: how employees make or break brands

Ebook 27 Nov 2007
Publisher Palgrave Macmillan
ISBN: 9780230579507
Dewey: 658.827
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Image for Lifestyle brands: a guide to aspirational marketing

Lifestyle brands: a guide to aspirational marketing

eBook 23 Nov 2012
Publisher Palgrave Macmillan
ISBN: 9781137285935
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Image for Brand avatar: translating virtual world branding into real world success

Brand avatar: translating virtual world branding into real world success

Ebook 27 Feb 2009
Publisher Palgrave Macmillan
ISBN: 9780230233713
Dewey: 658.827
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Image for Rivalry and group behavior among consumers and brands: comparisons in and out of the sport context

Rivalry and group behavior among consumers and brands: comparisons in and out of the sport context

eBook 17 Sep 2021
Publisher Palgrave Macmillan
ISBN: 9783030852450
Dewey: 658.827
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Image for The global corporate brand book

The global corporate brand book

Ebook 14 May 2009
Publisher Palgrave Macmillan
ISBN: 9780230239456
Dewey: 658.827
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Image for Building Brands Directly: Creating Business Value from Customer Relationships

Building Brands Directly: Creating Business Value from Customer Relationships

Ebook 27 Jul 2016
Publisher Palgrave Macmillan
ISBN: 9781349137718
Dewey: 658.827
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Image for Capture the mindshare and the market share will follow: the art and science of building brands

Capture the mindshare and the market share will follow: the art and science of building brands

Ebook 8 Mar 2017
Publisher Palgrave Macmillan
ISBN: 9781137510457
Dewey: 658.827
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Image for Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities

Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities

eBook 21 Mar 2022
Publisher Palgrave Macmillan
ISBN: 9783030944445
Dewey: 658.827
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Image for Asian brand strategy: how Asia builds strong brands

Asian brand strategy: how Asia builds strong brands

Ebook 17 Oct 2005
Publisher Palgrave Macmillan
ISBN: 9780230513068
Dewey: 658.827095
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Image for Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

eBook 3 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9789819940011
Dewey: 658.827
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Image for Asian brand strategy: building and sustaining strong global brands in Asia

Asian brand strategy: building and sustaining strong global brands in Asia

eBook 30 Jun 2015
Publisher Palgrave Macmillan
ISBN: 9781137359179
Dewey: 658.827095
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Image for Brand storming: managing brands in the era of complexity

Brand storming: managing brands in the era of complexity

Ebook 12 Dec 2008
Publisher Palgrave Macmillan
ISBN: 9780230233515
Dewey: 658.827
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Image for Global brand strategy: world-wise marketing in the age of branding

Global brand strategy: world-wise marketing in the age of branding

eBook 3 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781349949946
Dewey: 658.827
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Image for Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers

series Palgrave Advances in Luxury
eBook 13 Jul 2020
Publisher Palgrave Macmillan
ISBN: 9783030488109
Dewey: 658.827
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