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Identity Designed: The Definitive Guide to Visual Branding

Advanced brand management: building and activating a powerful brand strategy

Expand, grow, thrive: 5 proven steps to turn good brands into global brands through the LASSO method

Expand, grow, thrive: 5 proven steps to turn good brands into global brands through the LASSO method

4D branding: perceptual, emotional, social and cultural branding

4D branding: perceptual, emotional, social and cultural branding

Legacy: the names behind the brands

Aaker on branding: 20 principles that drive success

Private Label Strategy: How to Meet the Store Brand Challenge

A secret history of brands

A secret history of brands

Famous brand names and their origins

Brands that rock

Brand premium: how smart brands make more money

Employer Branding-Projekte erfolgreich gestalten: ein praxisorientierter Leitfaden zur Entwicklung einer Arbeitgebermarke.

Omnichannel Branding: Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenfuhrung

Vermogenswert Marke: Mit Brand Management messbar zum Unternehmenserfolg beitragen

Football brands

Brand champions: how superheroes bring brands to life

Harry Potter: the story of a global business phenomenon

The brand gym: a practical workout to gain and retain brand leadership

Beating low cost competition: how premium brands can respond to cut-price rivals

Connective branding: building brand equity in a demanding world

Brand enigma: decoding the secrets of your brand

Beating low cost competition: how premium brands can respond to cut-price rivals

The brutal truth about Asian branding and how to break the vicious cycle

The Brutal Truth About Asian Branding and How to Break the Vicious Cycle

The brand gym: a programme of six workouts to boost brand and business performance

The pirate inside: building a challenger brand culture within yourself and your organization

Brand stretch: why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

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