Getting Your 15 Minutes of Fame - and More! : A Guide to Guaranteeing Your Business Success

A top PR guru's complete program for achieving and managing the success you've craved--and earned.Nationally recognized public relations guru Edward Segal provides you with all the tools, information, and expert guidance you need to get your goods, services, or self into the public eye--and keep it there.

Over the course of 100 lively, bite--sized chapters, he covers everything from overcoming your fear of public speaking, to hiring a PR agent, from learning to speak in soundbytes (or inkbytes), to the seven secrets for successfully promoting your goods or services. And throughout, he spices up the text with eye--opening anecdotes from dozens of well--known people in a variety of professions who share their insights on what it takes to become famous and how to handle fame once it's yours.Features advice and guidance from successful professionals from the worlds of business, entertainment, politics, the arts, and more.Edward Segal (Washington, DC) is the president of his own prestigious public relations firm. One of North America's most well--known PR experts, he has been profiled in the Washington Post and his articles have appeared in the Los Angeles Times, the New York Times, and the Wall Street Journal.