Executive's Guide to E-Business : From Tactics to Strategy

Between 1993 and 1997, Internet users have soared from 3 million to more than 100 million.

Driven by the Internet, consumers are redefining buying patterns, and businesses are the next generation of information This guide aims to show businesses how to develop new relationships with customers, distributors, resellers/retailers suppliers, logistics providers, and business partners through electronic commerce.

Here, readers will discover how e-commerce can impact upon a corporation and improve business performance, and learn what may inhibit the growth of e-commerce.

This book presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilitiesBetween 1993 and 1997, Internet users have soared from 3 million to more than 100 million.

Driven by the Internet, consumers are redefining buying patterns, and businesses are the next generation of information technologies.