Essential principles for fundraising success : an answer manual for the everyday challenges of raising money

"Essential Principles for Fundraising Success" is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fund raisers and volunteers. Organized in a clear, easy-to-use question and answer format, "Essential Principles for Fundraising Success" takes on the challenges that arise daily in the ongoing, high-pressured business of raising money.

In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fund raising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations.

Based on the enduring principles of fund raising, this important resource shows how to master the three mainstays of fund raising developing a case statement, creating a campaign strategy, and securing big gifts. "Essential Principles for Fundraising Success" also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fund raising strategies.