Banking on relationships : building and retaining competitive advantage in financial services

In today's crowded banking industry, the key to competitive advantage lies in personalized customer service. "Banking On Relationships" provides 10 market-proven operating principles for banks to create mutually beneficial relationships with customers at every touch point - marketing, sales, customer service, and field support.

As aggressive competition and strict cost-cutting initiatives combine to make customer retention more difficult than ever, the book focus on integrating people, process, and technology which is both valuable and unique.