Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) (Second Edition)

"Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle.

Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services.

In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience.

Content Inc. walks you through the entire process, showing how to Identify the intersection of your expertise and your future customer's needs Determine how to "til