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Image for From bricks to clicks: 5 steps to creating a durable online brand
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From bricks to clicks: 5 steps to creating a durable online brand

Rand, Douglas, Timacheff, Serge
See all formats and editions

Experts regard brand as a company's most valuable attribute.

This work offers advice for developing & managing an online brand that co-ordinates & compliments the offline brand.

Also covered are topics on the future of branding & technologies.

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£22.46
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Product Details
McGraw-Hill
0071381309 / 9780071381307
eBook (Adobe Pdf)
658.827
30/04/2001
English
303 pages
Copy: 10%; print: 10%
general /research & professional Learn More
Description based on print version record.
JNRV Industrial or vocational training, KJC Business strategy, KJE E-commerce: business aspects, KJS Sales & marketing, UDB Internet guides & online services
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