The laws of brand storytelling: win - and keep - your customers' hearts and minds

Packed with inspiring tips, strategies, and stories from two leading marketing innovators, 'The Laws of Brand Storytelling' shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy.

The authors lay down the law - literally - for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect.