Developing e-Commerce Sites : An Integrated Approach

Having an e-commerce Web site is no longer a competitive advantage--it's now a competitive imperative.

But constructing a profitable and effective e-commerce site involves much more than simply adding shopping-cart capabilities to an existing Web site.

It requires an understanding of rapidly evolving issues and the integration of complex technologies.

Developing e-Commerce Sites leads you step-by-step through the process of building a sophisticated e-commerce Web site.

This book brings you up to speed on the latest technologies and shows you how to integrate them into a customized e-commerce site that serves your organization's specific needs.

Details and instructions are reinforced by carefully crafted code examples that incorporate empowering technologies.

The examples are included on the accompanying CD-ROM.

In addition, the authors describe a complete e-commerce solution, illustrating system design, user interface, and utility classes.

Developing e-Commerce Sites demonstrates actual implementation of the five requisite functions of an e-commerce site: inventory management, profiling, ordering, shipping, and reporting.You will find clear, practical information on such topics as: *Java language basics *Servlets and JavaScript *SQL and JDBC *XML and how it can be used in e-commerce *Credit card verification *Security *Inventory management *Customer profiling *Ordering, shipping, and reporting With this book as a guide, technical professionals and managers charged with deploying an e-commerce site will learn the important issues, underlying technologies, and practical skills needed to accomplish this formidable task successfully. 0201657643B04062001