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Brand management : principles and applications for effective branding

Data storytelling in marketing : how to tell persuasive stories through data

How to use customer data : navigating GDPR, DPDI and a future with marketing AI

B2B Influencer Marketing : Work With Creators to Generate Authentic and Effective Marketing

Sport marketing

Marketing from Scratch: Just the Facts

Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing

Advanced Marketing Research : Methods, Tools and Analytics for Effective Market Research

Functional Marketing Systems: Cash Haleem (Author) : How to Effectively Implement Digital Marketing

The Revenue Operations Manual : How to Build a High-Growth, Predictable and Scalable Business

Selling today : partnering to create value

Marketing management : a cultural perspective

Individuals in B2B marketing : sensemaking and action in context

Luxury brand and art collaborations : postmodern consumer culture

Corporate behavior and sustainability : doing well by being good

Building value through marketing : a step-by-step guide

Promise, pitfalls, and potential of social entrepreneurship : positive change unleashed

Place marketing and temporality

Sustainable entrepreneurship : discovering, creating and seizing opportunities for blended value generation

Corporate social responsibility, public relations & community development : emerging perspectives from Southeast Asia

The Ashgate Research Companion to Corporate Social Responsibility

MyLab Marketing with Pearson eText for Selling Today: Partnering to Create Value, Global Edition

Policy and governance in the water-energy-food nexus : a relational equity approach

Sustainable marketing planning

Reputation management : the key to successful public relations and corporate communication

Safety-II in practice : developing the resilience potentials

Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base

Stop the rot : reframing governance for directors and politicians

Electronic Bill Presentment and Payment: Creating Opportunity from Necessity

Airline marketing and management

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