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Events design and experience

Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish

Public relations : a managerial perspective

How to manage a successful press conference

How to measure and manage your corporate reputation

Perspectives on public relations research

The discourse of business meetings : agency and power in financial organizations

Linguistic Pragmatics of Intercultural Professional and Business Communication

Crisis, catastrophe, and disaster in organizations : managing threats to operations, architecture, brand, and stakeholders

Public Relations Strategy, Theory, and Cases : Praxis at Its Best

Place Branding through Phases of the Image : Balancing Image and Substance

Public Relations Programming and Production

Public Relations Research

Sport-PR 2.0 : Der Einsatz von Social Media in professionellen Sportvereinen am Beispiel von Facebook und Twitter

Erfolgreiches Social Media Marketing : Konzepte, Massnahmen und Praxisbeispiele

Saving face in business : managing cross-cultural interactions

Rumor in the Marketplace : The Social Psychology of Commercial Hearsay

Female business owners in public relations : constructing identity at home and at work

Corporate public affairs : interacting with interest groups, media, and governments

Media and public relations research in post-socialist societies

Gaining influence in public relations : the role of resistance in practice

Stealth communications : the spectacular rise of public relations

Mad cows and mother's milk : case studies in risk communication

The cutting edge : how corporate PR undermined democracy

Teaching public relations : principles and practices for effective learning

Communicating corporate social responsibility : the trust factor

Best practice in corporate governance : building reputation and sustainable success

Handbuch Mitarbeiterkommunikation : Interne Kommunikation in Unternehmen

The Reinventor's Fieldbook : Tools for Transforming Your Government

Brand storytelling : put customers at the heart of your brand story

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