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Image for Information technology applications for strategic competitive advantage and decision making

Information technology applications for strategic competitive advantage and decision making

Hardback 30 Jun 2020
ISBN: 9781799833512
Dewey: 658.403
£292.50
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Image for Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Hardback 30 Oct 2019
ISBN: 9781799814122
Dewey: 658.834
£283.50
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Image for Planning and managing the experience economy in tourism

Planning and managing the experience economy in tourism

Paperback / softback 30 Dec 2021
ISBN: 9781799887768
Dewey: 338.4791
£147.60
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Image for Ethical Consumerism and Comparative Studies Across Different Cultures : Emerging Research and Opportunities

Ethical Consumerism and Comparative Studies Across Different Cultures : Emerging Research and Opportunities

Hardback 30 Aug 2019
ISBN: 9781799802723
Dewey: 174.4
£157.50
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Image for Gastronomy, hospitality, and the future of the restaurant industry : post-COVID-19 perspectives

Gastronomy, hospitality, and the future of the restaurant industry : post-COVID-19 perspectives

series e-Book Collection - Copyright 2022
Hardback 31 Mar 2022
ISBN: 9781799891482
Dewey: 647.94
£214.20
RRP £238.00
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Image for Digital Marketing and Consumer Engagement : Concepts, Methodologies, Tools, and Applications, VOL 1

Digital Marketing and Consumer Engagement : Concepts, Methodologies, Tools, and Applications, VOL 1

Hardback 3 Nov 2017
ISBN: 9781668429631
£304.20
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Image for Advertising and Branding : Concepts, Methodologies, Tools, and Applications, VOL 3

Advertising and Branding : Concepts, Methodologies, Tools, and Applications, VOL 3

Hardback 23 Dec 2016
ISBN: 9781668428733
£304.20
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Image for Digital Marketing and Consumer Engagement : Concepts, Methodologies, Tools, and Applications, VOL 3

Digital Marketing and Consumer Engagement : Concepts, Methodologies, Tools, and Applications, VOL 3

Hardback 3 Nov 2017
ISBN: 9781668429655
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Image for Advertising and Branding : Concepts, Methodologies, Tools, and Applications, VOL 1

Advertising and Branding : Concepts, Methodologies, Tools, and Applications, VOL 1

Hardback 23 Dec 2016
ISBN: 9781668428719
£304.20
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Image for Handbook of Research on the Impact of Fandom in Society and Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 25 Oct 2019
ISBN: 9781799814498
Dewey: 658.8342
£380.00
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Image for Cases on Consumer-Centric Marketing Management

Cases on Consumer-Centric Marketing Management

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 31 Jul 2013
ISBN: 9781466643598
Dewey: 658.8'343
£210.00
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Image for Cases on Consumer-Centric Marketing Management

Cases on Consumer-Centric Marketing Management

by Vimi
Ebook 31 Jul 2013
ISBN: 9781466643604
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Image for Hanbook of research on innovations in technology and marketing for the connected consumer

Hanbook of research on innovations in technology and marketing for the connected consumer

Ebook 15 Nov 2019
ISBN: 9781799801337
Dewey: 658.872
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£295.00
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Image for Market Research Methodologies: Multi-Method and Qualitative Approaches

Market Research Methodologies: Multi-Method and Qualitative Approaches

Ebook 31 Aug 2014
ISBN: 9781466663732
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Market Research Methodologies: Multi-Method and Qualitative Approaches

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 31 Aug 2014
ISBN: 9781466663749
Dewey: 658.8'3
£260.00
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Image for Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

by Anil
Ebook 25 Oct 2016
ISBN: 9781522509998
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Image for Social Network Analytics for Contemporary Business Organizations

Social Network Analytics for Contemporary Business Organizations

series Advances in Business Information Systems and Analytics
Mixed media product 23 Mar 2018
ISBN: 9781522558248
Dewey: 658.830285
£260.00
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Image for Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 12 Oct 2018
ISBN: 9781522575511
Dewey: 306.3
£260.00
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Image for Handbook of research on the impact of fandom in society and consumerism

Handbook of research on the impact of fandom in society and consumerism

Ebook 25 Oct 2019
ISBN: 9781799810490
Dewey: 658.8342
Licence From
£285.00
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Image for Managing Customer Experiences in an Omnichannel World

Managing Customer Experiences in an Omnichannel World

Paperback / softback 19 Jun 2020
ISBN: 9781799851554
Dewey: 658.8343
£149.00
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Image for Emotional, sensory, and social dimensions of consumer buying behavior

Emotional, sensory, and social dimensions of consumer buying behavior

Paperback / softback 28 Feb 2020
ISBN: 9781799822219
Dewey: 658.8342
£185.00
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Image for Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Hardback 30 Apr 2020
ISBN: 9781799831198
Dewey: 658.872
£295.00
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Image for Innovations in Digital Branding and Content Marketing

Innovations in Digital Branding and Content Marketing

Paperback / softback 30 Sep 2020
ISBN: 9781799852797
Dewey: 658.872
£165.00
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Image for Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Hardback 30 Nov 2019
ISBN: 9781799814191
Dewey: 658.8343
£260.00
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Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Paperback / softback 30 Nov 2019
ISBN: 9781799814207
Dewey: 658.8343
£200.00
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Image for Planning and managing the experience economy in tourism

Planning and managing the experience economy in tourism

Hardback 30 Dec 2021
ISBN: 9781799887751
Dewey: 338.4791
£215.00
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Image for Multidisciplinary perspectives on media fandom

Multidisciplinary perspectives on media fandom

Hardback 30 May 2020
ISBN: 9781799833239
Dewey: 306.48
£215.00
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Multidisciplinary perspectives on media fandom

Paperback / softback 30 May 2020
ISBN: 9781799833246
Dewey: 306.48
£165.00
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Image for Innovations in Technology and Marketing for the Connected Consumer

Innovations in Technology and Marketing for the Connected Consumer

Hardback 30 Nov 2019
ISBN: 9781799801313
Dewey: 658.872
£325.00
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Innovations in Technology and Marketing for the Connected Consumer

Paperback / softback 30 Nov 2019
ISBN: 9781799801320
Dewey: 658.872
£149.00
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