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Image for Using market research to create effective advertising : learning from the Advertising Research Foundation's David Ogilvy Research Award winners

Using market research to create effective advertising : learning from the Advertising Research Foundation's David Ogilvy Research Award winners

Hardback 27 Aug 2007
Publisher Psychology Press
ISBN: 9780805856538
Dewey: 658.83
£110.50
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Attitudes and Opinions

Ebook 15 Jan 2005
Publisher Psychology Press
ISBN: 9781135618605
Dewey: 303.38
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Attitudes and Opinions

Ebook 15 Jan 2005
Publisher Psychology Press
ISBN: 9781135618612
Dewey: 303.38
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Image for Advertising exposure, memory, and choice

Advertising exposure, memory, and choice

series Advertising and Consumer Psychology
Ebook 17 Jun 2013
Publisher Psychology Press
ISBN: 9781134756988
Dewey: 659.1019
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Integrated communication: synergy of persuasive voices

series Advertising and Consumer Psychology
Ebook 17 Jun 2013
Publisher Psychology Press
ISBN: 9781134780228
Dewey: 658.8
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Image for Cultural Psychology: A Special Issue of the journal of Consumer Psychology

Cultural Psychology: A Special Issue of the journal of Consumer Psychology

Ebook 13 Oct 2014
Publisher Psychology Press
ISBN: 9781135065249
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Cultural Psychology: A Special Issue of the journal of Consumer Psychology

Ebook 13 Oct 2014
Publisher Psychology Press
ISBN: 9781135065256
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Scaling Methods

Ebook 4 Apr 2014
Publisher Psychology Press
ISBN: 9781135692940
Dewey: 150.287
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Image for Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Ebook 1 May 2001
Publisher Psychology Press
ISBN: 9781135693152
Dewey: 658.8342
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Image for Understanding consumer decision making: the means-end approach to marketing and advertising strategy

Understanding consumer decision making: the means-end approach to marketing and advertising strategy

Ebook 1 May 2001
Publisher Psychology Press
ISBN: 9781135693169
Dewey: 658.8342
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Image for Visual Marketing: From Attention to Action

Visual Marketing: From Attention to Action

series Marketing and consumer psychology series
Ebook 19 Sep 2007
Publisher Psychology Press
ISBN: 9781136676482
Dewey: 659.1
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Image for Using Market Research to Create Effective Advertising: Learning from the Advertising Research Foundation's David Ogilvy Research Award Winners

Using Market Research to Create Effective Advertising: Learning from the Advertising Research Foundation's David Ogilvy Research Award Winners

Ebook 27 Aug 2007
Publisher Psychology Press
ISBN: 9781136676765
Dewey: 658.83
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Image for Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

series Advertising and Consumer Psychology
eBook 21 Apr 2006
Publisher Psychology Press
ISBN: 9781135601805
Dewey: 658.8342
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Image for Applying Social Cognition to Consumer-Focused Strategy

Applying Social Cognition to Consumer-Focused Strategy

series Advertising and Consumer Psychology
Ebook 21 Apr 2006
Publisher Psychology Press
ISBN: 9781135601812
Dewey: 658.8342
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Image for Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

eBook 15 Aug 2006
Publisher Psychology Press
ISBN: 9781135606640
Dewey: 658.8343
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Image for Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

series Advertising and Consumer Psychology
Ebook 23 Mar 2005
Publisher Psychology Press
ISBN: 9781135608101
Dewey: 659.144019
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Image for Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

series Advertising and Consumer Psychology
Ebook 23 Mar 2005
Publisher Psychology Press
ISBN: 9781135608118
Dewey: 659.144019
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Image for Sports marketing and the psychology of marketing communication

Sports marketing and the psychology of marketing communication

series Advertising and Consumer Psychology
eBook 12 Apr 2004
Publisher Psychology Press
ISBN: 9781135616724
Dewey: 338.43
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Image for Contemporary Consumption Rituals: A Research Anthology

Contemporary Consumption Rituals: A Research Anthology - 0

series Advertising and Consumer Psychology
Ebook 20 May 2004
Publisher Psychology Press
ISBN: 9781135635619
Dewey: 390
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Advertising and the World Wide Web

series Advertising and Consumer Psychology
Ebook 1 Apr 1999
Publisher Psychology Press
ISBN: 9781135672362
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Advertising and the World Wide Web

series Advertising and Consumer Psychology
Ebook 1 Apr 1999
Publisher Psychology Press
ISBN: 9781135672379
Dewey: 658.8002854678
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Image for The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

series Advertising and Consumer Psychology
Ebook 1 Sep 2003
Publisher Psychology Press
ISBN: 9781410609366
Dewey: 659.1019
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Image for Sports Marketing and the Psychology of Marketing Communication

Sports Marketing and the Psychology of Marketing Communication

series Advertising and Consumer Psychology
Ebook 10 Feb 2004
Publisher Psychology Press
ISBN: 9781410610003
Dewey: 796.0698
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Image for Attitudes and opinions

Attitudes and opinions

Ebook 31 Dec 2005
Publisher Psychology Press
ISBN: 9781410611963
Dewey: 303.38
Licence From
£60.00
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Image for Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

series Advertising and Consumer Psychology
Ebook 17 Feb 2005
Publisher Psychology Press
ISBN: 9781410612694
Dewey: 659.144019
Licence From
£120.00
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Image for Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

series Advertising and Consumer Psychology
Ebook 31 Dec 2005
Publisher Psychology Press
ISBN: 9781410613271
Dewey: 658.8342
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£65.00
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Image for Advertising and the World Wide Web

Advertising and the World Wide Web

series Advertising and Consumer Psychology
Ebook 1 Apr 1999
Publisher Psychology Press
ISBN: 9781410602060
Dewey: 658.8002854678
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Image for Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication

Ebook 17 Jan 2006
Publisher Psychology Press
ISBN: 9781410617392
Dewey: 658.8343
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Image for The psychology of consumer behavior

The psychology of consumer behavior

Ebook 17 Jun 2013
Publisher Psychology Press
ISBN: 9781134932825
Dewey: 658.8342
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Image for The Psychology Behind Trademark Infringement and Counterfeiting

The Psychology Behind Trademark Infringement and Counterfeiting

Ebook 1 Apr 2020
Publisher Psychology Press
ISBN: 9781317824442
Dewey: 658.827
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