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Facilitation skills : accompanying communication processes in groups in a goal-oriented way

Erfolgreiches Social Media Marketing : Konzepte, Massnahmen und Praxisbeispiele

Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten

Handbuch Mitarbeiterkommunikation : Interne Kommunikation in Unternehmen

Digitaler Darwinismus : Der stille Angriff auf Ihr Geschaftsmodell und Ihre Marke. Das Think!Book

Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA

Public Relations als Machtmanagement : Die systemfunktionalistische Synthese der Evolutionsoekonomik

Handbuch Investor Relations und Finanzkommunikation

Intellektuelles Kapital in deutschen Non-Profit-Organisationen : Eine empirische Studie

Die Nahrung der Optimisten : Eine Motivstudie zu Superfood und Nahrungserganzungsmitteln

Grundlagen der Markensoziologie : Die sozialen Prinzipien von Markenbildung und -fuhrung in Theorie und Praxis

Storytelling with data : gaining insights, developing strategy and taking corporate communications to a new level

Interngerichtetes Issues Management : Eine theoretische und empirische Analyse von konflikt- und chancenhaltigen Themen in der internen Unternehmenskommunikation

Unternehmerische Ernahrungskommunikation und -verantwortung : Eine konstruktivistische Betrachtung im Kontext von Nachhaltigkeit

Vorstandsvorsitzende aus der Sicht ihrer Stakeholder : Bedeutung und Zusammensetzung von CEO-Images

Handbuch Public Affairs : Politische Kommunikation fur Unternehmen und Organisationen

Emotionale Ansteckung in technologiebasierten Serviceinteraktionen : Die Wirkung von Smileys auf die Emotionen der Kunden

Handbuch Unternehmenskommunikation : Strategie - Management - Wertschopfung

Storytelling with data: gaining insights, developing strategy and taking corporate communications to a new level

Wirtschaft trifft Kunst : Warum Kunst Unternehmen gut tut

Investor Relations in Deutschland : Institutionalisierung - Professionalisierung - Kapitalmarktentwicklung - Perspektiven

Handbuch Mitarbeiterkommunikation : Interne Kommunikation in Unternehmen

Kommunizieren in der Krise : Nachhaltige PR-Werkzeuge fur schwierige Zeiten

Situative Verhandlungsfuhrung : Transaktionsanalytische Konzeption und empirische Erfolgsanalyse

Marken- und Kommunikationsmanagement im B-to-B-Geschaft : Clever positionieren, erfolgreich kommunizieren

Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie

Unternehmerische Selbstdarstellung im Internet : Die interaktive Onlineberichterstattung von DAX-Unternehmen

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