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The brand gap

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Digital storytelling for brands

Brand storytelling : put customers at the heart of your brand story

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Experiential marketing : integrated theory & strategic application

Reimagining luxury : building a sustainable future for your brand

Branding that means business

Brands and branding

Activate brand purpose : how to harness the power of movements to transform your company

Kapferer on luxury : how luxury brands can grow yet remain rare

Branding with brains : the science of getting customers to choose your company

Brand love : building strong consumer-brand connections

Disruptive branding : how to win in times of change

Myths of branding : dispel the misconceptions and become a brand expert

Attractive thinking : the five questions that drive successful brand strategy and how to answer them

Living Brands

Brand strategy in three steps : a purpose-driven approach to branding

Brand storytelling : integrated marketing communication for the digital media landscape

Big brands are watching you : marketing social justice and digital culture

Authentic : politics and ambivalence in a brand culture

Purposeful brands : how purpose and sustainability drive brand value and positive change

Rethinking luxury : how to market exclusive products and services in an ever-changing environment

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