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Image for Strategic brand management

Strategic brand management

Paperback / softback 3 Aug 2018
ISBN: 9780198797807
Dewey: 658.827
£45.04
RRP £52.99 Save 15%
4 in Stock
Image for Brand Management : Co-creating Meaningful Brands

Brand Management : Co-creating Meaningful Brands

Paperback / softback 28 Mar 2024
ISBN: 9781529616972
Dewey: 658.827
£39.94
RRP £46.99 Save 15%
17 in Stock
Image for Building strong brands

Building strong brands

Paperback / softback 29 Apr 2010
ISBN: 9781849830409
Dewey: 658.827
£8.24
RRP £10.99 Save 25%
7 in Stock
Image for The new strategic brand management : advanced insights and strategic thinking

The new strategic brand management : advanced insights and strategic thinking

Paperback / softback 3 Jan 2012
Publisher Kogan Page Ltd
ISBN: 9780749465155
Dewey: 658.827
£38.24
RRP £44.99 Save 15%
2 in Stock
Image for Brand management : principles and applications for effective branding

Brand management : principles and applications for effective branding

Paperback / softback 3 May 2024
Publisher Kogan Page Ltd
ISBN: 9781398611580
Dewey: 658.827
£29.74
RRP £34.99 Save 15%
10 in Stock
Image for Managing luxury brands : a complete guide to contemporary luxury brand strategies

Managing luxury brands : a complete guide to contemporary luxury brand strategies

Paperback / softback 3 Mar 2023
Publisher Kogan Page Ltd
ISBN: 9781398606401
Dewey: 658.827
£29.74
RRP £34.99 Save 15%
4 in Stock
Image for Brand leadership

Brand leadership

Paperback / softback 1 Oct 2009
ISBN: 9781847398352
Dewey: 658.827
£7.49
RRP £9.99 Save 25%
4 in Stock
Image for I am my brand : how to build your brand without apology

I am my brand : how to build your brand without apology

Paperback / softback 19 Jan 2023
ISBN: 9781472979117
Dewey: 658.827082
£8.79
RRP £10.99 Save 20%
3 in Stock
Image for Corporate Reputation, Brand and Communication

Corporate Reputation, Brand and Communication

Paperback / softback 16 Feb 2012
ISBN: 9780273727590
Dewey: 658.827
£52.19
RRP £57.99 Save 10%
2 in Stock
Image for Cultural strategy : using innovative ideologies to build breakthrough brands

Cultural strategy : using innovative ideologies to build breakthrough brands

Paperback / softback 23 Aug 2012
ISBN: 9780199655854
Dewey: 658.827
£24.64
RRP £28.99 Save 15%
2 in Stock
Image for The origin of brands : discover the natural laws of product innovation and business survival

The origin of brands : discover the natural laws of product innovation and business survival

Paperback / softback 27 Sep 2005
Publisher Harper Business
ISBN: 9780060570156
Dewey: 658.827
£8.24
RRP £10.99 Save 25%
2 in Stock
Image for Launching & building a brand for dummies

Launching & building a brand for dummies

Paperback / softback 7 Mar 2022
Publisher For Dummies
ISBN: 9781119748038
Dewey: 658.827
£14.99
RRP £19.99 Save 25%
2 in Stock
Image for Branding for dummies

Branding for dummies

Paperback / softback 20 Jan 2015
Publisher For Dummies
ISBN: 9781118958087
Dewey: 658.827
£16.49
RRP £21.99 Save 25%
1 in Stock
Image for How Coca-Cola took over the world : ... and 100 more amazing stories about the world's greatest brands

How Coca-Cola took over the world : ... and 100 more amazing stories about the world's greatest brands

Paperback / softback 14 Mar 2017
Publisher LID Publishing
ISBN: 9781911498254
Dewey: 658.827
£9.74
RRP £12.99 Save 25%
Image for Business the Jamie Oliver way : 10 secrets of the irrepressible one-man brand

Business the Jamie Oliver way : 10 secrets of the irrepressible one-man brand

Paperback / softback 26 Mar 2010
ISBN: 9781907312410
Dewey: 658.827
£7.49
RRP £9.99 Save 25%
Image for Experiential marketing : a practical guide to interactive brand experiences

Experiential marketing : a practical guide to interactive brand experiences

Paperback / softback 3 Dec 2017
Publisher Kogan Page Ltd
ISBN: 9780749480967
Dewey: 658.827
£25.49
RRP £29.99 Save 15%
Image for How cool brands stay hot : branding to generation Y and Z

How cool brands stay hot : branding to generation Y and Z

Paperback / softback 3 Apr 2016
Publisher Kogan Page Ltd
ISBN: 9780749477172
Dewey: 658.827
£21.24
RRP £24.99 Save 15%
Image for The handbook of brand management scales

The handbook of brand management scales

Paperback / softback 3 Aug 2015
Publisher Routledge
ISBN: 9780415742962
Dewey: 658.827
£50.14
RRP £58.99 Save 15%
Image for Managing brands : a contemporary perspective

Managing brands : a contemporary perspective

Paperback / softback 16 Nov 2009
ISBN: 9780077117481
Dewey: 658.827
£48.44
RRP £56.99 Save 15%
Image for Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Paperback / softback 5 Oct 2023
ISBN: 9789811274466
Dewey: 658.827
£44.00
RRP £55.00 Save 20%
Image for Brand management strategies : luxury and mass markets

Brand management strategies : luxury and mass markets

Paperback 3 Nov 2016
Publisher Fairchild Books
ISBN: 9781501318436
Dewey: 658.827
£59.99
RRP £74.99 Save 20%
Image for Brand psychology : consumer perceptions, corporate reputations

Brand psychology : consumer perceptions, corporate reputations

Paperback / softback 3 Mar 2015
Publisher Kogan Page Ltd
ISBN: 9780749471736
Dewey: 658.827019
£28.04
RRP £32.99 Save 15%
Image for Marketing aesthetics : the strategic management of brands, identity, and image

Marketing aesthetics : the strategic management of brands, identity, and image

Paperback / softback 27 Apr 2009
Publisher The Free Press
ISBN: 9781439172926
Dewey: 658.827
£15.99
RRP £19.99 Save 20%
Image for Brand management : a theoretical and practical approach

Brand management : a theoretical and practical approach

Paperback / softback 9 Sep 2002
ISBN: 9780273655053
Dewey: 658.827
£62.99
RRP £69.99 Save 10%
Image for Branded nation : the marketing of Megachurch, College Inc. and Museumworld

Branded nation : the marketing of Megachurch, College Inc. and Museumworld

Paperback / softback 20 Feb 2006
Publisher Simon & Schuster
ISBN: 9780743243476
Dewey: 658.8270973
£13.59
RRP £16.99 Save 20%
Image for Competitive success : how branding adds value

Competitive success : how branding adds value

Paperback / softback 22 Dec 2009
ISBN: 9780470998229
Dewey: 658.827
£43.31
RRP £50.95 Save 15%
Image for Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship in Luxury Brand Management

Paperback / softback 30 Oct 2020
ISBN: 9781799852445
Dewey: 658.827
£171.00
RRP £190.00 Save 10%
Image for Advances in Advertising Research IX : Power to Consumers

Advances in Advertising Research IX : Power to Consumers

series European Advertising Academy
Paperback / softback 25 Dec 2018
Publisher Springer Gabler
ISBN: 9783658248666
Dewey: 658.827
£80.99
RRP £89.99 Save 10%
Image for Markenfit und Markenwirkung : Theoretische Modellierung, methodische Validierung und empirische Befunde

Markenfit und Markenwirkung : Theoretische Modellierung, methodische Validierung und empirische Befunde

Paperback / softback 14 Jun 2011
Publisher Gabler
ISBN: 9783834931160
Dewey: 658.827
£49.49
RRP £54.99 Save 10%
Image for Einfluss der raumlichen Markenherkunft auf das Markenimage : Kausalanalytische Untersuchung am Beispiel Indiens

Einfluss der raumlichen Markenherkunft auf das Markenimage : Kausalanalytische Untersuchung am Beispiel Indiens

series Innovatives Markenmanagement
Paperback / softback 13 Apr 2012
Publisher Gabler
ISBN: 9783834939418
Dewey: 658.827
£45.89
RRP £50.99 Save 10%
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