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Image for Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

Paperback / softback 15 Aug 2019
ISBN: 9781292314969
Dewey: 658.827
£65.69
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5 in Stock
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Strategic brand management

Paperback / softback 3 Aug 2018
ISBN: 9780198797807
Dewey: 658.827
£45.04
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4 in Stock
Image for Strategic brand management : a European perspective

Strategic brand management : a European perspective

Paperback / softback 29 Nov 2011
ISBN: 9780273737872
Dewey: 658.827
£67.49
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2 in Stock
Image for Corporate Reputation, Brand and Communication

Corporate Reputation, Brand and Communication

Paperback / softback 16 Feb 2012
ISBN: 9780273727590
Dewey: 658.827
£52.19
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Image for The handbook of brand management scales

The handbook of brand management scales

Paperback / softback 3 Aug 2015
Publisher Routledge
ISBN: 9780415742962
Dewey: 658.827
£50.14
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Managing brands : a contemporary perspective

Paperback / softback 16 Nov 2009
ISBN: 9780077117481
Dewey: 658.827
£48.44
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Paperback / softback 5 Oct 2023
ISBN: 9789811274466
Dewey: 658.827
£44.00
RRP £55.00 Save 20%
Image for Brand management strategies : luxury and mass markets

Brand management strategies : luxury and mass markets

Paperback 3 Nov 2016
Publisher Fairchild Books
ISBN: 9781501318436
Dewey: 658.827
£59.99
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Image for The strategy of global branding and brand equity

The strategy of global branding and brand equity

Paperback / softback 19 Mar 2015
Publisher Routledge
ISBN: 9780415749114
Dewey: 658.827
£56.94
RRP £66.99 Save 15%
Image for Brand management : a theoretical and practical approach

Brand management : a theoretical and practical approach

Paperback / softback 9 Sep 2002
ISBN: 9780273655053
Dewey: 658.827
£62.99
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Contemporary brand management

Paperback / softback 13 Mar 2014
ISBN: 9781452242873
Dewey: 658.827
£87.55
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Competitive success : how branding adds value

Paperback / softback 22 Dec 2009
ISBN: 9780470998229
Dewey: 658.827
£43.31
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Building Consumer-Brand Relationship in Luxury Brand Management

Paperback / softback 30 Oct 2020
ISBN: 9781799852445
Dewey: 658.827
£171.00
RRP £190.00 Save 10%
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Advances in Advertising Research IX : Power to Consumers

series European Advertising Academy
Paperback / softback 25 Dec 2018
Publisher Springer Gabler
ISBN: 9783658248666
Dewey: 658.827
£80.99
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Events und Erlebnis : Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 16 Aug 2017
Publisher Springer Gabler
ISBN: 9783658192358
Dewey: 658.827
£53.99
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Markenfit und Markenwirkung : Theoretische Modellierung, methodische Validierung und empirische Befunde

Paperback / softback 14 Jun 2011
Publisher Gabler
ISBN: 9783834931160
Dewey: 658.827
£49.49
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Die Einflussfaktoren der Markenbewertung im Sport : Eine empirische Analyse der Zusammenhange bei Klubmarken

series Marken- Und Produktmanagement
Paperback / softback 16 Mar 2012
Publisher Gabler
ISBN: 9783834935809
Dewey: 658.827
£49.49
RRP £54.99 Save 10%
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Einfluss der raumlichen Markenherkunft auf das Markenimage : Kausalanalytische Untersuchung am Beispiel Indiens

series Innovatives Markenmanagement
Paperback / softback 13 Apr 2012
Publisher Gabler
ISBN: 9783834939418
Dewey: 658.827
£45.89
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Image for Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay

Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 14 Aug 2020
Publisher Springer Gabler
ISBN: 9783658311773
Dewey: 658.827
£59.99
RRP £74.99 Save 20%
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Events und Marke : Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 21 Aug 2018
Publisher Springer Gabler
ISBN: 9783658232849
Dewey: 658.827
£67.49
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series Forschungsgruppe Konsum Und Verhalten
Paperback / softback 22 May 2017
Publisher Springer Gabler
ISBN: 9783658183776
Dewey: 658.827
£49.49
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Image for Corporate branding : areas, arenas and approaches

Corporate branding : areas, arenas and approaches

Paperback / softback 27 Apr 2015
Publisher Routledge
ISBN: 9780415721127
Dewey: 658.827
£44.19
RRP £51.99 Save 15%
Image for Advances in national brand and private label marketing : eighth International Conference, 2021

Advances in national brand and private label marketing : eighth International Conference, 2021

series Springer Proceedings in Business and Economics
Paperback / softback 17 May 2022
ISBN: 9783030769376
Dewey: 658.827
£116.99
RRP £129.99 Save 10%
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Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo

Paperback / softback 21 Jan 2023
ISBN: 9789811666698
Dewey: 658.827
£95.99
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Image for China branding : cases from Zhejiang

China branding : cases from Zhejiang

Paperback / softback 26 Sep 2020
ISBN: 9789811393204
Dewey: 658.8270951242
£79.99
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Image for Brand, label, and product intelligence : Second International Conference, COBLI 2021

Brand, label, and product intelligence : Second International Conference, COBLI 2021

series Springer Proceedings in Business and Economics
Paperback / softback 30 Mar 2023
ISBN: 9783030958114
Dewey: 658.827
£119.99
RRP £149.99 Save 20%
Image for Digitalization in the luxury fashion industry : strategic branding for millennial consumers

Digitalization in the luxury fashion industry : strategic branding for millennial consumers

series Palgrave Advances in Luxury
Paperback / softback 14 Jul 2021
ISBN: 9783030488123
Dewey: 658.827
£98.99
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Image for Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

series Palgrave Studies of Marketing in Emerging Economies
Paperback / softback 13 Sep 2022
ISBN: 9783030772062
Dewey: 658.827096
£119.99
RRP £149.99 Save 20%
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Brand management : an introduction through storytelling

Paperback / softback 3 Apr 2021
ISBN: 9783030661182
Dewey: 658.827
£47.99
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Image for Competitive branding strategies : managing performance in emerging markets

Competitive branding strategies : managing performance in emerging markets

Paperback / softback 8 Oct 2020
ISBN: 9783030249359
Dewey: 658.827
£59.99
RRP £74.99 Save 20%
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