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Strategic Management : Concepts and Cases (International 3 Revised ed of)

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This text integrates the most recent academic theory with current business practices in strategic management.

Illustrating concepts with examples from some of today's global organizations, it features a diverse selection of applications-oriented and thought-provoking cases that put the theories in a real-world perspective for students.

Forty one diverse cases highlight decision-making situations - cases are organized by goods, services, international, small business, not-for-profit, and social responsibility and ethics which include discussions on key current topics, such as corporate governance, corporate restructuring, reconfiguring/re-engineering, and horizontal structure.

The text is also available in split editions - "Strategic Management: Concepts" and "Strategic Management: Cases." This book draws insight from all business disciplines as well as disciplines from the social sciences which have contributed to the study of strategic management.

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Product Details
Pearson Education (US)
0133628159 / 9780133628159
Hardback
01/08/1995
United States
1104 pages, Illustrations, maps
178 x 235 mm, 1984 grams
Undergraduate Learn More