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Guile: Managing Innovation: Case Studies From The Services Industries (paper)

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This book of case histories is devoted solely to service industries and the technologies that drive them, as told by those who have developed segments of these industries.

The chapters cover innovations, such as Federal Express's advanced system for package tracking, Citicorp's development of the Automated Teller Machine, AT&T's experience with mobile telephones, Bell & Howell's introduction of an automated automotive parts catalogue, and the New York Stock Exchange's development of electronic trading.

Some broader analyses discuss the interfaces between services technologies and manufacturing, operations research in services, and technology in professional services.

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£21.00
Product Details
Wiley-Blackwell
0309594804 / 9780309594806
eBook (Adobe Pdf)
01/01/1988
United States
English
201 pages
152 x 229 mm
Copy: 100%; print: 100%