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The Management of International Advertising : A Handbook and Guide for Professionals

Advertising Self-Regulation and Outside Participation : A Multinational Comparison

Global Perspectives on Advertising Self-Regulation : Principles and Practices in Thirty-eight Countries

Advertising and Consumer Psychology : Volume 3

Making Pictures in Our Heads : Government Advertising in Canada

Advertising in the 60s : Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade

Advertising, Alcohol Consumption, and Mortality : An Empirical Investigation

The American Trojan Horse : U.S. Television Confronts Canadian Economic and Cultural Nationalism

Personalities and Products : A Historical Perspective on Advertising in America

Advertising, Alcohol Consumption, and Abuse : A Worldwide Survey

The Entrepreneur's Guide to Advertising

Advertising Strategy : A Communication Theory Approach

Advertising's Hidden Effects : Manufacturers' Advertising and Retail Pricing

Advertising Compliance Law : Handbook for Marketing Professionals and Their Counsel

Aunt Jemima, Uncle Ben, and Rastus : Blacks in Advertising, Yesterday, Today, and Tomorrow

Cable TV Advertising : In Search of the Right Formula

The Advertising Controversy : Evidence on the Economic Effects of Advertising

Corporate and Commercial Free Speech : First Amendment Protection of Expression in Business

The New Ad Media Reality : Electronic Over Print

The Management of Business-to-Business Advertising : A Working Guide for Small to Mid-size Companies

Advertising 2.0 : social media marketing in a web 2.0 world

Measuring the Effectiveness of Image and Linkage Advertising : The Nitty-Gritty of Maxi-Marketing

The Marketer's Guide to Media Vehicles, Methods, and Options : A Sourcebook in Advertising and Promotion

Emotion in Advertising : Theoretical and Practical Explorations

Boomers 3.0 : marketing to baby boomers in their third act of life

The Food Industry Wars : Marketing Triumphs and Blunders

Advertising and the transformation of American society, 1865-1920

Ethics and Manipulation in Advertising : Answering a Flawed Indictment

5,110 Days in Tokyo and Everything's Hunky-Dory : The Marketer's Guide to Advertising in Japan

Advertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies

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