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Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish

The Business of Public Relations

Public Relations Programming and Production

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Public Relations Inquiry as Rhetorical Criticism : Case Studies of Corporate Discourse and Social Influence

Online Public Relations : A Handbook for Practitioners

Rumor in the Marketplace : The Social Psychology of Commercial Hearsay

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Corporate Advocacy : Rhetoric in the Information Age

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Community Policing : Rhetoric or Reality

The Business of Public Relations

Public Relations and Community : A Reconstructed Theory

Public Relations Inquiry as Rhetorical Criticism : Case Studies of Corporate Discourse and Social Influence

Managing the Corporate Image : The Key to Public Trust

Public Relations for Libraries : Essays in Communications Techniques

Managing the Media : Proactive Strategy for Better Business-Press Relations

Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish

Community Policing : Rhetoric or Reality

Corporate Community Relations : The Principle of the Neighbor of Choice

Corporate Community Relations : The Principle of the Neighbor of Choice

The Power of Public Relations

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