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The Language of Advertising : Written Texts

Goddard, Angela (Formerly at York St. John University, UK)

Part of the Intertext series

See all formats and editions

This text looks at the relationship between advertising and culture.

It focuses on the interrelation of language, image and typeface and draws on literary and linguistic theory for analysis of texts.

The book explores specific advertising strategies such as hooklines, puns and connotations.

In addition, it examines a wide range of adverts from British Airways to Castlemaine XXXX.

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Product Details

Publisher/Imprint Routledge

ISBN/Ean0415145988 / 9780415145985

FormatPaperback / softback

Dewey659.1014

Published26/02/1998

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesix, 128p. : ill.

Dimensions25 cm

Readershipadvanced secondary /undergraduate Learn More

BIC 2AB English, CF linguistics, JFC Cultural studies, JFD Media studies, KJSA Advertising