Decoding logos : from logo design to branding (New edition)

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system.

Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get.

A subtle tweak to a logotype is starting to feel like too much design.

The appeal of a simple logo is that it feels more honest.

Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.