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Image for Corporate Books

Corporate Books : Hochwertige Instrumente der Unternehmenskommunikation (2., überarb. u. aktualisierte Aufl. 2023)

Klug, Sonja Ulrike
Part of the Essentials series
See all formats and editions

Dieser Leitfaden führt zuverlässig durch alle Entwicklungsstadien von Unternehmensbüchern.

Kurz und komprimiert wird aufgezeigt, worauf es bei der Gestaltung und Vermarktung ankommt.

Die Autorin erläutert das Vorgehen bei der Planung, Realisierung und Publikation von Corporate Books als Premium-Instrumenten der Unternehmenskommunikation.Unternehmensbücher haben viele Vorteile: Sie erhöhen den Bekanntheitsgrad, stärken die Markenidentität, dienen als Zugpferd für Kampagnen und unterstreichen den Expertenstatus für ein Thema.

Sie können von Konzernen, Mittelständlern, Kleinunternehmern und Freiberuflern gleichermaßen eingesetzt werden.

Gekonnt positioniert, entfalten Corporate Books ihre Wirkung langfristig und beeinflussen die Wahrnehmung in der Öffentlichkeit positiv.Die aktualisierte 2.

Auflage wurde überarbeitet, verbessert und ergänzt. 

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Product Details
Springer Gabler
3658429828 / 9783658429829
Paperback / softback
28/10/2023
Germany
50 pages, 3 Illustrations, black and white; X, 50 S. 3 Abb.
148 x 210 mm
KJC Business strategy, KJP Business communication & presentation, KJS Sales & marketing
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