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Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Aktive Krisenkommunikation : Erste Hilfe fur Management und Krisenstab

Digital Business kompakt : Grundlagen von Geschaftsmodellen und -prozessen in der Digitalen Wirtschaft mit uber 70 Fallbeispielen

Top-Verkaufer - Die Kompetenzen der Besten : Der strategische Entwicklungsplan zum High-Performer

Influencer Branding in der Versicherungswirtschaft

Quick Guide Digital Marketing Roadmap : Analyse, Konzeptentwicklung und Erfolgsmessung Ihres Digitalen Marketings

Die charakterstarke Marke : Mit gelebten Charakterwerten ein beziehungsstarkes Business entfalten. Das Markenbuch fur Unternehmer – mit zahlreichen Leitfragen

Mitarbeitende inspirieren : Inspiration fordern und im Unternehmen wirkungsvoll vorantreiben

Die Datenschutzgrundverordnung : Eine theoretische und empirische Betrachtung aus Verbraucherperspektive

Das dynamische Vertriebsmindset : Mit einer positiven inneren Haltung den Unternehmenserfolg sichern

Markteintrittsstrategien fur digitale Plattform-Geschaftsmodelle : Ansatze zur Losung des Henne-Ei-Problems

China-Marketing : Geschaftserfolg im Reich der Mitte

Mitarbeiterorientierte Vertriebssteuerung : Erfolgsfaktoren und Gestaltungsmoglichkeiten auf Basis einer internationalen Untersuchung

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Sprache als Instrument der Change- und Innovationskommunikation

Praxis-Check digitale Markenfuhrung im Mittelstand : Leitfaden fur die nachhaltige Transformation von analog zu digital

Die Markenprofilierungswirkung von Product Placement in Computerspielen : Eine Analyse am Beispiel von Mercedes-Benz

Claims und Slogans als Instrumente der strategischen Markenfuhrung : Grundlagen, Visualisierungsmodelle und relevantes Markenrecht

Content Marketing – Ein Definitionsansatz : Rahmenbedingungen, relevante Akteure und Begriffsentwicklung

Erfolgreiche Mitarbeiterfuhrung und Steuerung im Retail Business

Kunstliche Intelligenz in der Praxis : Anwendung in Unternehmen und Branchen: KI wettbewerbs- und zukunftsorientiert einsetzen

Marketing im Zeitalter der Digitalisierung : Chancen und Herausforderungen durch digitale Innovationen

Markenartikel und Handelsmarken in der Konsumguterindustrie : Das Spannungsverhaltnis von Marken und Handelsmarken im deutschen Lebensmittelhandel

Vom Expose zum Bucherfolg : Schreib- und PR-Leitfaden fur engagierte Autor*innen

Praxisleitfaden fur Kunstliche Intelligenz in Marketing und Vertrieb : Beispiele, Konzepte und Anwendungsfalle

Marktsegmentierung fur Industriegutermarkte : Marktsegmente bilden, auswahlen und bearbeiten in Business-to-Business-Markten

Umsatz kommt von Umsetzen : Wie Sie Ihren Vorsprung im B2B-Vertrieb ausbauen und neun Kardinalfehler vermeiden

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Der zukunftsfahige Handel : Neue online und offline Konzepte sowie digitale und KI-basierte Losungen

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