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Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA

Vorstandsvorsitzende aus der Sicht ihrer Stakeholder : Bedeutung und Zusammensetzung von CEO-Images

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Profilierung : Mit intelligentem Marketing zum gefragten Experten

Corporate Books : Hochwertige Instrumente der Unternehmenskommunikation

Handbuch Investor Relations und Finanzkommunikation

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Professionelle Compliance-Kommunikation : Wie Sie Ihr Unternehmen gegen Regelverletzungen immunisieren

CSR und Stakeholdermanagement : Strategische Herausforderungen und Chancen der Stakeholdereinbindung

Interngerichtetes Issues Management : Eine theoretische und empirische Analyse von konflikt- und chancenhaltigen Themen in der internen Unternehmenskommunikation

Sprache als Instrument der Change- und Innovationskommunikation

Einfuhrung in die moderne Unternehmenskommunikation : Grundlagen, Theorien und Praxis

Storytelling mit Daten : Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben

Quick Guide Pressearbeit fur kleine und mittelstandische Unternehmen : Wie Sie Medien professionell und wirksam fur sich gewinnen

Personas entwickeln fur Marketing, Vertrieb und Kommunikation : Grundlagen, Konzept und praktische Umsetzung

Total Web Quality : Wie kleine, mittelstandische Unternehmen ihre Webseite umfassend steuern und verbessern

Moderationskompetenzen : Kommunikationsprozesse in Gruppen zielfuhrend begleiten

Shitstorm-Pravention

Event-Protokoll : Regeln, Ablaufe und Prozesse bei Veranstaltungen zur erfolgreichen Stakeholder-Kommunikation

Uberzeugend sprechen in Podcasts und Videos : So gelingt der verbale Auftritt von CEOs, Fach- und Fuhrungskraften

Public Relations als Machtmanagement : Die systemfunktionalistische Synthese der Evolutionsoekonomik

Marken als Sinnstifter : Identitatsbasierte Markenfuhrung als Antwort auf den Wandel

Kundenkommunikation bei Events : Interaktion planen und erfolgreich umsetzen

Zielfuhrende Kommunikation zwischen Agentur und Kunde : Erfolgreiche und effiziente Zusammenarbeit im Team

Starke Texte der Unternehmenskommunikation : Grundlagen und Anwendungsbeispiele von Public Relations bis Social Media

Das Best Situation Management Modell (BSMM) : Die Performanceorientierte Alternative zur BATNA

Quick Guide Employer Branding fur Konzerne : Wie Sie Mitarbeiter von sich uberzeugen und langfristig halten

Quick Guide Online-Reputation fur KMU : Wie Sie Ihren guten Ruf im Netz aufbauen und erhalten

Quick Guide Online-Reputation in IPO-Prozessen : Wie Sie Ihren guten Ruf rund um den Borsengang sichern

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