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Transformational sales : making a difference with strategic customers

UX redefined : winning and keeping customers with enhanced usability and user experience

Social Commerce : Marketing, Technology and Management

From Agriscience to Agribusiness : Theories, Policies and Practices in Technology Transfer and Commercialization

Internet-Based Customer Value Management : Developing Customer Relationships Online

An instructor's manual to H2H marketing case studies : teach human-to-human marketing effectively

The Marketing Challenge for Industrial Companies : Advanced Concepts and Practices

Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Eurasian Business Perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1

Boundary spanning elements and the marketing function in organizations : concepts and empirical studies

Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation

Solution business : designing a platform for organic growth

Strategic sales management : insights and guidance from top interim managers

Complaint Management and Channel Choice : An Analysis of Customer Perceptions

Let's get engaged! : crossing the threshold of marketing's engagement era

Celebrating America's pastimes : baseball, hot dogs, apple pie and marketing?

Proceedings of the 1999 Academy of Marketing Science (AMS) annual conference

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

The 1980’s: A Decade of Marketing Challenges : Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995 World Marketing Congress

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